TLC Logo_white transparent.png

THE CLIENT

TANASI LITERACY COUNCIL

THE PROJECT

Design a logo to represent the new branch of the Literacy Association of Tennessee. The client wanted to pay homage to the original logo by keeping with the red white and blue theme and including the Tennessee tri-star. 

THE FINISHED PRODUCT

We really wanted to give them some options when it came to the coloration of the logo. The primary logo is colored in a rich red and deep navy color to add a pop of color without being too bright. The secondary option is a white version of the logo that can be used over the navy background to really stand out or over the red for a high contrast look that really catches the eye. We also included a greyscale option because, as a non-profit organization, we understand the minimal budget and wanted to provide an option that would be more cost-efficient for printing!

LOGO

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