We really wanted to give them some options when it came to the coloration of the logo. The primary logo is colored in a rich red and deep navy color to add a pop of color without being too bright. The secondary option is a white version of the logo that can be used over the navy background to really stand out or over the red for a high contrast look that really catches the eye. We also included a greyscale option because, as a non-profit organization, we understand the minimal budget and wanted to provide an option that would be more cost-efficient for printing!