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THE CLIENT

CHOCOLATE NEVER LIES

THE PROJECT

Design a logo for 2015 sorrel tovero APHA stallion, Chocolate Never Lies.

THE FINISHED PRODUCT

Cisco is such a fun and playful horse, and we needed to create a logo that matched his personality. The final product is balanced and professional with a whimsical flair. Our color pallet for this project, of course, had to come from the rich colors of dark and milk chocolate. In the full-color version, we added some highlights for a multidimensional effect. 

LOGO

AD DESIGNS

These gorgeous ad designs by Superlative Equine perfectly showcase the versatility of breaking the logo elements apart. Using the chocolate swirl as part of the background adds visual interest and draws the eye around the ad.

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Header photo by Superlative Equine.

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